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The battle brands face for the hearts and souls of Gen Z

Everyone’s already talking about Millennials. Congratulations! But what about their younger siblings? Get ready for the new generation of digital natives charging into the marketplace. In fact, the next generation is already here. Born in the late 1990s through the mid 2010s, we’ve already started calling them names: Generation Z, Post-Millennials, Plurals, iGen – even Founders. It’s time to pay close attention, too. They have $44 billion in annual purchasing power in the US alone, according to the excellent report by JWT Intelligence, “Generation Z: savvy, connected, changing the world.” So why isn’t your brand talking about them? Where’s that…

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