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The Kickstarter economy: 29,600 full-time jobs, $5.3 billion in activity


Palmer Luckey did not storm into Mark Zuckerberg’s office to pitch the innovation that is now steering Facebook’s future. First, he took to Kickstarter.

The crowdfunding tool helped him secure $2.4 million. He built a device and a company that would later attract Zuck’s attention and $2 billion. Oculus now employs more than 400 people and is selling its first consumer virtual reality headset.

The story of Oculus is just one of the many success stories on Kickstarter. Not every project reaches a multibillion-dollar valuation, but they do each generate or lose funds. 

Earlier this month, Ethan Mollick, an assistant professor of management at the Wharton School of Business, released the first-ever comprehensive study on the economic impact of Kickstarter.  Read more…

More about Crowdfunding, Business, Economy, Jobs, and Kickstarter

This post is from Mashable. Click here to read the full text

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