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The Olympic committee wants to ban non-sponsor brands from tweeting about the games

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Brands that haven’t paid millions of dollars to the group behind the upcoming summer Olympics will need to watch their step on Twitter in the coming weeks.

The International Olympic Committee is threatening legal action against any non-sponsor brands that dare to tweet about the games or any of its associated trademarks, according to a letter obtained by ESPN.

Those trademarks include “Olympic,” “Olympian” and “Go for the Gold,” among a host of other related words and phrases. 

Seemingly innocuous terms like “summer,” “gold,” “games,” effort,” “victory,” “Rio” and “2016” are also off-limits if used in the context of the games, as are the various hashtags for the event — such as #Rio2016 or #TeamUSA” — any reference to Olympic results and all pictures taken at the Olympics, the letter says. Read more…

More about Ioc, Olympics, Rio 2016, Business, and Advertising

This post is from Mashable. Click here to read the full text

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