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Publishers put down pitchforks for Facebook, proceed into original video with caution

For all of Facebook’s big talk about video, it was still just part of the almighty News Feed. 

Publishers hoping to capture a moment of a user’s attention looked for thumb-stopping moments, which gave rise to a new and not-terribly compelling format of video that remains endemic to Facebook. …

This post is from Mashable. Click here to read the full text

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