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People aren’t really on board with this ‘Star Wars’ soccer match cross promotion

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Even if you haven’t bought a Happy Meal in the last 20 years, you’d still be well aware of the influx of cross-promotion everywhere when a new movie comes out.

With the imminent release of the newest Star Wars flick The Last Jedi, Australia’s national soccer competition, the A-League, has branded matches over Dec. 8 to 10 as the Star Wars Round. 

The rather unexpected collaboration with Disney will see “character appearances, big screen content, themed activities, special signage and giveaways” during the round.

A trailer for the round contains footage of the new movie interspersed with highlights from the league, “showcasing the excitement, entertainment and high-stakes of both brands.” Read more…

More about Entertainment, Sports, Australia, Soccer, and Football

This post is from Mashable. Click here to read the full text

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