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Rihanna is marketing her makeup to everyone — and it’s paying off

The launch of Rihanna’s Fenty Beauty makeup line was two years in the making, which gave the star time not only to fine-tune her product but also to hone her message. So by September 7, when she arrived at the warehouse in Brooklyn’s Navy Yards for the party announcing Fenty Beauty’s debut in a in a Belle-yellow ballgown skirt and crop top by Oscar de la Renta, Rihanna knew exactly what she wanted to say: Her makeup was for the masses.

Fans were ravenous to see if the products lived up to the hype — the most intriguing promise being that the Fenty foundation would come in 40 shades, catering to both the darkest and the fairest of them all. “Fenty Beauty is for everyone,” she told The Times of London two days after the launch. “All skin tones and races.” …

This post is from ThinkProgress. Click here to read the full text

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