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The big flip: How Snapchat reoriented video advertising

Not so long ago, people used to actively complain when an online video was filmed in portrait mode. Nearly all video was viewed landscape and these viewing habits dictated the format. However, in just the past year or so, this silent yet pervasive trend has been completely flipped. A very important reason for this change has been Snapchat and their dogged insistence on pushing portrait video. Embracing vertical video poses technical challenges for brands who would like to repurpose their video content on other platforms. This change also requires a different artistic eye and thematic bent. This article will illustrate…

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