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I went to Iceland to prove drone deliveries are bullshit (and I failed)


Recently the Israeli drone logistics company Flytrex announced a partnership with Icelandic on-demand goods and food delivery company AHA to begin “the world’s first autonomous drone delivery system” in Reykjavík. Being from Iceland, my bullshit detector flared. Right away I could think of hundreds of reasons why drone deliveries wouldn’t work in Iceland. The regulation can be cumbersome, the weather conditions aren’t optimal and I don’t really see drones being that more efficient than delivery trucks. Also, I’m just a really cynical person in general (Winter is coming). The whole saga started when TNW received the original press release. I sagely advised…

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